TheTechMedia.com/wp-content/uploads/2021/12/blog-blinkit-web_0-300×86.png 300w, https://TheTechMedia.com/wp-content/uploads/2021/12/blog-blinkit-web_0-768×221.png 768w, https://TheTechMedia.com/wp-content/uploads/2021/12/blog-blinkit-web_0-1536×442.png 1536w, https://TheTechMedia.com/wp-content/uploads/2021/12/blog-blinkit-web_0-800×230.png 800w, https://TheTechMedia.com/wp-content/uploads/2021/12/blog-blinkit-web_0-1160×334.png 1160w, https://TheTechMedia.com/wp-content/uploads/2021/12/blog-blinkit-web_0.png 1920w” sizes=”(max-width: 1024px) 100vw, 1024px”>The quick e-commerce segment has been steadily growing in recent times – the sector is expected to reach $5 billion by 2025, in India. It has gained traction and attracted the attention of several investors and companies across the world. E-grocery unicorn Grofers is one of them, and it rebranded itself as Blinkit as it continues to compete in the fast-growing sector.
The Zomato and SoftBank-backed Grofers has rebranded itself with a purpose. Blinkit, the company, will be focussing on instant commerce which is promised to be “indistinguishable from magic.”
“Once upon a time, a few months ago, we started on a journey to build the future of commerce with 10 minute delivery of most of the stuff our customers need in their daily lives. Today, we already process over a million orders a week, across 12 cities in India. And this is just a start,” Albinder Dhindsa, founder and CEO, Grofers said in a blog post.
He added, “We learned a lot as Grofers, and all our learnings, our team, and our infrastructure is being repurposed to pivot to something with staggering product-market fit – quick commerce. Today, we are surging ahead as a new company, and we have a new mission statement – “instant commerce indistinguishable from magic”. And we will no longer be doing this as Grofers – we will be doing it as Blinkit.”
The company is also hiring – Dhindsa said that Grofers (now Blinkit) is on the lookout for people who can think like founders and not as employees, and asked interested individuals to drop him an e-mail.
This development comes mere months after the company (which evolved into a unicorn in August) rolled out 10-minute groceries – it had initially launched the service across several cities across the country. Grofers is one of the several names that compete in the aggressively-growing quick commerce segment, competing with the likes of Google-backed Dunzo, Swiggy’s Instamart (which promises delivery in 15 minutes and will roll out this service from January), BigBasket, and Mumbai-based Zepto.
