Customers hold the key to building or destroying brands. Therefore, you have to be on your toes while catering to their needs. While selling FMCG products, it is imperative to maintain long-term customer relationships because such products are non-durable. Consequently, you must ensure that their overall sales figures never drop to prevent your business from taking a hit.
Let us understand how toll free numbers can help FMCG companies.
- Aids in Getting Crucial Insights
FMCG companies can consider a toll free number a key to gaining crucial insights into customer expectations and use it to acquire inbound leads. When customers come to know that they can communicate with a company at no cost, they are likely to share their feedback regarding their shopping experience or what they think about the brand. As a result, it will help to come up with infallible strategies.
There are many reputed business communication service providers such as Knowlarity, which you can choose to buy a toll free number in India. The primary advantage of joining hands with a reputed toll free number service provider is they offer a gamut of features that include live monitoring, call recordings, and real-time reports.
With the help of premium features, FMCG companies can easily understand customers’ pain points, which will help to make significant improvements where necessary.
- Safeguards Brand Integrity
Customers may get angry when they are asked to pay for the support service. It may be detrimental to your business because they may not only cut ties with your organization but also spread unfavourable reviews in their contact circle.
Besides poor customer retention, you may therefore struggle with a more challenging customer acquisition process and tarnished brand image. To make things worse, your business rivals may consider this an opportunity to eliminate you from the market.
To reduce the customer turnover percentage, FMCG companies must drop their money-centric approach and buy a toll free number in India to offer unrivalled voice support free of cost.
It will help you turn dissatisfied customers into happy ones and win back old customers. Furthermore, outstanding support via toll free numbers also results in positive word-of-mouth marketing (WOMM) to build a strong brand image and give the required boost to overall sales growth.
- High Recall Value
Another benefit that toll free numbers bring to the table is high recall value. It holds the utmost significance because if customers are unable to keep your support number in mind, it will be difficult for them to talk about their product- or service-related issues in the hour of need.
On the off chance that it happens persistently, they are likely to get frustrated and switch to a brand known for its ease of accessibility.
Therefore, FMCG companies should invest in toll free numbers because they start from numbers such as 1800 or 888, unlike ordinary numbers. The cherry on the cake is they can be divided into small chunks, which makes them memorable more than ever. For instance, 1800-1020-340 is Knowlarity’s contact number.
Summing Up
The only way to survive in today’s hyper-competitive market is to deliver the best products and support services to customers. However, startups and mid-sized companies mostly keep their focus on product development and take the value of customer support for granted. This approach costs them tremendously later on.
Therefore, companies must be available 24/7, which is not taxing if they buy a toll free number in India. Note that voice support is the most convenient service channel for customers.
Knowlarity is a leading cloud communication company offering phenomenal solutions for business communication, including toll free number services. To learn more, visit our website!
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