Cloud telephony is a type of VoIP (Voice over Internet Protocol) that allows businesses to make and receive phone calls using the internet instead of a traditional phone line. This can be done using an on-premises PBX system, hosted PBX system, or a cloud-based PBX system. There’s a huge number of companies like Amazon, Uber, Google and so on who are using VoIP applications to connect with their customers.
Advantages of Using Cloud Telephony
There are many benefits of using cloud telephony for businesses. Perhaps the most obvious benefit is the cost savings. With cloud telephony, businesses only need to pay for the calls they make and receive, rather than paying for a traditional phone line that is not being used.
Another benefit of cloud telephony is increased flexibility. Businesses can easily add or remove phone lines as needed, and they can also scale their services up or down as their needs change. This is in contrast to a traditional phone line, which usually requires a long-term contract.
Cloud telephony also offers some features that are not available with traditional phone lines. For example, many cloud-based PBX systems offer call forwarding and caller ID features. These features can be extremely useful for businesses, particularly small businesses that may not have the budget for a separate receptionist.
Disadvantages of Using Cloud Telephony
Overall, cloud telephony offers many benefits for businesses, but there is one big disadvantage. The cost of using cloud services can be quite high. In many cases, a company will have to pay a set fee per phone number. This can quickly add up, especially for large businesses that are using several phone numbers. On the other hand, purchasing a traditional phone line is expensive at first but it saves money in the long run because monthly charges remain stable throughout the contract period. Fees should be taken into account when deciding between cloud and traditional systems, but no matter what system you choose, it is important to weigh the benefits and drawbacks.
Applications of Cloud Telephony in different fields
Cloud telephony is slowly but surely becoming an essential part of many businesses. Its applications are vast, and it’s slowly becoming a staple in customer service, marketing, sales, and even human resources. Here are some of the ways businesses are using cloud telephony to their advantage.
In customer service, cloud telephony can be used to route calls to the right department or agent. It can also be used to record calls for quality control or training purposes. Additionally, many cloud telephony providers offer features like call tagging, which can help businesses track the effectiveness of their customer service.
In marketing, cloud telephony can be used for outbound call campaigns. It can also be used to set up call tracking so businesses can see how effective their marketing campaigns are. Additionally, cloud telephony can be used to create voice recordings for use in digital marketing campaigns.
In sales, cloud telephony can be used to make and receive calls from potential customers. It can also be used to track calls so businesses can see which sales methods are working and which ones aren’t. Additionally, cloud telephony can be used to create auto-dialer campaigns so businesses can automate their outbound sales efforts.
Conclusion
Cloud telephony has revolutionized the way businesses communicate. With its many features and applications, it has made communication more efficient and cost-effective. It has also allowed businesses to connect with their customers in new and innovative ways. If you are looking for a way to improve your business communication, consider investing in cloud telephony.
