With ever-innovating technology and rising competition, marketers today encounter a variety of roadblocks and challenges. Modern marketing as a vertical has immensely high responsibilities to carry a business on the path of growth even in uncertain times. It is now essential to not stick to the basics and lead unconventional approaches. The focus should always be on creating a solid presence, which can be achieved without huge investments and generating exceptional ROI. It is crucial to leverage the right strategies and tools in your marketing campaigns to produce optimal results. Missed Call marketing is undoubtedly one of the heavily tried and tested methodologies for brands aiming at various outcomes. Let’s dig deeper into what exactly missed call marketing is, how your business can leverage missed call services, and how can a missed call service provider help you in maximizing your ROI.
Working Of Missed Call Marketing
Undoubtedly, consumers and organizations love missed call marketing campaigns, thanks to their high convenience and incredible simplicity.
What actually happens?
Brands or businesses advertise a phone number involved in promotion campaigns and ask their interested customers just to place a missed call. Further, the company may promote its services, share updates. It can be done through an IVR call or automated SMS to the caller (interested consumer). Missed call marketing seriously helps in growing brand awareness and generating relevant databases for organizations.
At times, everything seems simple and easy; however, a missed call campaign needs a significant amount of effort and analysis. It’s high time to go straight into understanding the steps in detail––missed call marketing workings, advantages, value, execution, and much more.
Steps to Execute Missed Call Number Campaigns
Before planning a missed call marketing campaign, we need to make the process straightforward. Let us try to traverse through the steps in brief.
- Register a virtual number: You first need to choose an efficient missed call service provider and register for a virtual number for your campaign. Now, suppose the number is active, start advertising it on offline and online channels. The platforms can be anything like print media, social media platforms, company websites, etc.
- Give them a reason to be interested: Randomly advertising your missed call number across your promotion channels won’t work unless you attach a motive for the callers. Rewards drive human psychology and habits, so it is necessary to have attractive offers to engage customers and generate leads. You can reward the callers with special discounts. Now, as missed calls are free and easy for customers, this strategy will always drive traffic.
- Organize customer data in a dashboard: The next step is around organizing the caller data in an intelligent dashboard. Each time a customer calls on the number, their phone number, region, and operator automatically get added to the dashboard. An ideal way to serve valuable infographics and statistics to consumers is through Integrating the solution with CRM software.
- Remarketing: Missed call marketing campaign is not just about getting leads or conversions; it also brings you a lot of valuable data. Further, a brand can leverage the collected data for remarketing strategies like sharing updates regarding new product launches, ongoing discounts, rewards, or upcoming events. Businesses also can utilize tools like bulk SMS service and voice calls to promote the same.
Maximizing The ROI: Top Benefits of Missed Call Campaigns
So far, we talked about how missed call marketing can help build, grow, and engage a brand’s prospects. Additionally, this strategy is a very economical, flexible, and easy alternative to traditional calling. Let’s look at a few ways in which missed call service can help you amplify your marketing ROI:
- Improving functional efficiency
- Enhancing customer service
- Improving customer retention
- Generating leads
- Stretching the reach through offline channels
- Qualifying leads for direct conversations
- Seamless integration with CRMs
- Cutting down on marketing costs, hence maximizing the ROI
Conclusion
As we have already discussed, missed call services can exceptionally boost your marketing campaigns without pushing your budget.
However, searching for a trustworthy missed call service provider is a very critical and deciding step. But now, as you are already here, there is no real need to spend your crucial time looking for service providers. We at Knowlarity serve high-quality, efficient, economic, and dependable missed call services.
